TRANSFORMING Digital
Presence in Maritime Logistics
Implementation of a Digital Content Strategy for Brazil's Leading Maritime Logistics and Cabotage Company to Increase Engagement and Online Visibility.
Context and Challenges
NORSUL is Brazil's largest maritime logistics company in terms of fleet size. The main challenge in the digital realm, particularly on social media and LinkedIn, was the inconsistency of posts and low engagement rates.
Objectives
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Ensure consistency in content delivery (minimum of 3 posts per week);
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Increase engagement by 15% within the first month;
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Make the business more tangible through content.
Strategy and Actions
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Active listening to the client through weekly meetings and performance reports;
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Detailed planning with an editorial calendar;
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Close collaboration with designers for the creation of visuals;
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Use of management tools like Trello, Monday.com, and Asana.
Results Achieved
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An 85% increase in approved deliveries in the first month;
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A 40% growth in engagement rate, surpassing the initial goal;
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Transformation of an unsatisfied client into a strategic partner.
Learnings and Insights
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The importance of soft skills in managing client relationships;
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Negotiation skills to balance client expectations with team capabilities;
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Organization as a key factor in building credibility and efficiency.