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CASE DOLADO
As a context: at that moment, thefrom the sidewas a wholesaler of electronics and cell phone accessories, which sold products to retailers throughout Brazil through its own e-commerce.
What was done?
To leverage November sales, our bet was on Black Friday - which is not common in the wholesale sector. "You can't think with your B2C head", we were told, but we were firm on the proposal. In the end...
If the shopkeeper buys at a discount,
his profit may be greater!
So why wouldn't he be willing to buy from us?
​Customers
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